A growth strategy experts company experiences that their customers base attitude towards certain products is not constant. Our client is able to evaluate their portfolio at the acquisition phase but is not able to address that the preferences do change and evolve.
We have developed a segmentation tool solution that utilizes, as an ongoing process, CRM end-client’s features and third-party data and hence provides a base for targeted offer. Thus, both emerging and latent demand can be better unveiled.
A state-of-the-art machine learning (ML) algorithms provided high accuracy when segmenting client’s customers portfolio into actionable groups. The output was wrapped up as an executable solution to be integrated on-site.